The next-gen gaming consoles (PlayStation 4, XBox One) contain 8-GB of RAM. That means a sometime jerkyness in games as the console loads scenes into memory from disk. Why so little memory? Wouldn't it be better to just put more RAM in the device, like doubling to 16-GB? Sure, while RAM is expensive for you and me ($50 for 8GB), Sony/Microsoft can buy in bulk and get a cheaper price, like $20. That doesn't make much difference when selling the console for over $400.
Actually, they don't get such savings. "Buying in bulk" is a myth. If it costs us $50/8-GB, then adding that memory to the console will jack up its price by $50. At least.
Let me prove it to you. On NewEgg right this second, you can get a single 8-GB DIMM for your desktop computer for $49.99. On the bulk spot market, the 4-gigabit chips themselves cost $3.11/chip when buying in very large quantities of 10,000 chips at a time. Since you need 16 of those chips to create a DIMM, that comes out to $49.76 per 8-GB.
In other words, within the margin of error, the price for a single DIMM on NewEgg roughly equals the bulk price on the spot market.

