An example is this quote in a recent article:
"One year on from NotPetya, it seems lessons still haven't been learned. A lack of regular patching of outdated systems because of the issues of downtime and disruption to organisations was the path through which both NotPetya and WannaCry spread, and this fundamental problem remains."This is an attractive claim. It describes the problem in terms of people being "weak" and that the solution is to be "strong". If only organizations where strong enough, willing to deal with downtime and disruption, then problems like this wouldn't happen.
But this is wrong, at least in the case of NotPetya.
NotPetya's spread was initiated through the Ukraining company MeDoc, which provided tax accounting software. It had an auto-update process for keeping its software up-to-date. This was subverted in order to deliver the initial NotPetya infection. Patching had nothing to do with this. Other common security controls like firewalls were also bypassed.
Auto-updates and cloud-management of software and IoT devices is becoming the norm. This creates a danger for such "supply chain" attacks, where the supplier of the product gets compromised, spreading an infection to all their customers. The lesson organizations need to learn about this is how such infections can be contained. One way is to firewall such products away from the core network. Another solution is port-isolation/microsegmentation, that limits the spread after an initial infection.
Once NotPetya got into an organization, it spread laterally. The chief way it did this was through Mimikatz/PsExec, reusing Windows credentials. It stole whatever login information it could get from the infected machine and used it to try to log on to other Windows machines. If it got lucky getting domain administrator credentials, it then spread to the entire Windows domain. This was the primary method of spreading, not the unpatched ETERNALBLUE vulnerability. This is why it was so devastating to companies like Maersk: it wasn't a matter of a few unpatched systems getting infected, it was a matter of losing entire domains, including the backup systems.
Such spreading through Windows credentials continues to plague organizations. A good example is the recent ransomware infection of the City of Atlanta that spread much the same way. The limits of the worm were the limits of domain trust relationships. For example, it didn't infect the city airport because that Windows domain is separate from the city's domains.
This is the most pressing lesson organizations need to learn, the one they are ignoring. They need to do more to prevent desktops from infecting each other, such as through port-isolation/microsegmentation. They need to control the spread of administrative credentials within the organization. A lot of organizations put the same local admin account on every workstation which makes the spread of NotPetya style worms trivial. They need to reevaluate trust relationships between domains, so that the admin of one can't infect the others.
These solutions are difficult, which is why news articles don't mention them. You don't have to know anything about security to proclaim "the problem is lack of patches". It's moral authority, chastising the weak, rather than a proscription of what to do. Solving supply chain hacks and Windows credential sharing, though, is hard. I don't know any universal solution to this -- I'd have to thoroughly analyze your network and business in order to make any useful recommendation. Such complexity means it's not going to appear in news stories -- they'll stick with the simple soundbites instead.
By the way, this doesn't mean ETERNALBLUE was inconsequential in NotPetya's spread. Imagine an organization that is otherwise perfectly patched, except for that one out-dated test system that was unpatched -- which just so happened to have an admin logged in. It hops from the accounting desktop (with the autoupdate) to the test system via ETERNALBLUE, then from the test system to the domain controller via the admin credentials, and then to the rest of the domain. What this story demonstrates is not the importance of keeping 100% up-to-date on patches, because that's impossible: there will always be a system lurking somewhere unpatched. Instead, the lesson is the importance of not leaving admin credentials lying around.
So the lessons you need to learn from NotPetya is not keeping systems patched, but instead dealing with hostile autoupdates coming deep within your network, and most importantly, stopping the spread of malware through trust relationships and loose admin credentials lying around.