Quick, someone explain what branding and a corporate icon is to John Gruber, he doesn't seem to know....

http://daringfireball.net/linked/2009/01/16/enderle

Applying Gruber logic to his own blog he is pretty dumb, I mean he isn't on fire (I assume), and his blog wasn't founded by an ACTUAL fireball.

UPDATE: John Gruber just broke the story: The Burger King mascot, "The King" is not actually from royal blood. In the mean time we are all waiting for the Apple board to tell us that Steve Jobs is sick...like they promised...